Hey there,
I’m Claudia.

I’m an M.S. Design and Material Culture trained anthropologist with 10+ years of experience in product and content design. I love finding patterns and turning complexity into clarity.

Recent publications

  • In this Medium post, I unpack how content design systems can be the backbone of your AI design process.

    Check it out

  • In this medium post, I write about “Task Recipes,” which are my name for AI design patterns that help shape the user experience below the UI.

    Check it out

  • In this article that I wrote for Artsy Editorial, I unpack the Ulm School and its seismic impact on system design and modern design as we know it.

    Check it out

  • While a design research fellow at the Bauhaus, I wrote about design dialogues between India and Germany during the Cold War.

    Check it out

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Case studies

Turning raw data into AI-insights

I led end-to-end design for Qualtrics Assist, an AI assistant that guides users to dashboard insights.

From features to frameworks: designing agentic AI with task recipes

I designed a framework and interaction model that let’s AI behave consistently, scale across teams and learn from user interactions.

Coming soon.

More work

Helping millions of Airbnb Hosts find community and belonging

At Airbnb, I shaped how community and content design systems scaled across the organization. For the Airbnb Community Center, I led strategy and content design to improve navigation, taxonomy, and task flows—making it easier for millions of hosts to find resources, share knowledge, and feel recognized. These changes increased adoption, engagement, and host satisfaction.

Driving clear and consistent content across 40+ Features

I led a workstream to bring the content design system into Figma, partnering with product and design teams to create reusable patterns and tone guidelines that supported consistency and speed across teams.